Job openings for seo executive in kolkata

RESPONSIBILITIES
Keyword Research:
Conduct thorough keyword research to identify relevant and high-performing
keywords for content optimization and ranking improvement.
Optimize website content, meta tags, and other on-page elements to enhance
search engine visibility and user experience.
Conduct regular website audits to identify and address technical SEO issues, such
as crawl errors, broken links, and site speed optimization.
Develop and implement content strategies that align with SEO goals, ensuring
high-quality, keyword-rich content creation and optimization.
Plan and execute effective link-building strategies to improve domain authority
and increase the website's backlink profile.
Stay informed about industry trends and conduct competitor analysis to identify
opportunities for improvement and innovation.
Utilize SEO tools and analytics to track, analyse, and report on key performance
indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.
Work closely with content creators, web developers, and other cross-functional
teams to implement SEO best practices throughout the organization.
Keep abreast of industry changes and search engine algorithm updates to adjust
strategies accordingly.
QUALIFICATIONS:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience as an SEO Specialist with a successful track record of
improving search rankings and driving organic traffic.
Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.
Strong understanding of search engine algorithms and ranking factors.
Excellent analytical and problem-solving skills.
Effective communication and collaboration skills.